Bruce began his corporate career in the Standard Bank Wealth Graduate Programme in 2009, one of a select group of university graduates. Having completed a bachelor’s degree prior to embarking on his Standard Bank journey, Bruce followed that up with post-graduate studies in Financial Planning (CFP) and Advanced post-graduate studies in investment management & portfolio construction. He spent 8 years with the Standard Bank group, delivering wealth, investment and estate planning advice to its premier, private clients, segment. In December 2017, Bruce moved into the independent advisory space and joined a privately owned wealth management business in a partner capacity. In late 2022, he founded ATOM Capital Pty Ltd, an independent wealth management & financial advisory business. Bruce also holds a directorship position in Affinity Capital Management Pty Ltd, a South African domiciled investment management company.